There is power in taking time to develop clear positioning and put the right language around it.

Margie is…
A consultant to consultants,
A strategic collaborator for designers,
A personal branding expert for entrepreneurs.
.

What I do

STRATEGY SERVICES:

  • Brand positioning strategy & messaging

  • Teaming up with designers to frame the brief and guide the creative process

  • Identifying the best fit creatives to work on your brand design, website & more

  • Worksessions (naming, innovation, vision)

  • Being a strategic sounding board at key junctures

INSIGHT GATHERING:

  • All formats of primary research with consumers, B2B clients, or member audiences

  • Vision interviews with board stakeholders, cross-functional teams, and peers synthesizing areas of alignment, opportunities and gray zones

  • Community engagement sessions and programs that invite people to connect with what you are doing and share how it meets their lives and needs

What defines the work

Fluency across sectors

As a strategy omnivore my approach brings conceptual agility so the work goes beyond the formulaic. Wider thinking results in more uniquely ownable solutions that are true to your endeavor.

Deep Listening & Dialogue

Decades in the role of qualitative moderator means that I naturally take conversations to places where the important stuff rises up. I have witnessed how following up to gather individual specific thoughts sparks even more relevant reactions and ideas.

Toggling

I work by toggling between exploration + distillation. I walk clients through a process of stretching to ask What if followed by rigorous refinement. This process yields original strategies that truly fit.

Efficiency

I give each project dedicated space. I make sure the work maintains positive momentum and deliverables are completed on time.

  • Margie brings clarity to complex projects and makes the design process smooth from start to finish.

    —Web Design Partner

  • An all-round agile thinker who strengthens strategic & creative deliverables.

    —Former Client

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer