Leading conversations that help your project arrive at clarity.

Margie is…
A consultant to consultants,
A strategic collaborator for designers,
A personal branding expert for entrepreneurs,
A facilitator of audience & community engagement

What I do

SERVICES:

  • Brand positioning — Working closely with clients to develop a compelling concept and the language to position your offering

  • Design Strategy — Teaming up with designers to provide the strategic and tonal roadmap that frames the assignment, developing the creative brief and guiding productive design reviews. I can also identify and hire the great fit creatives.

  • Worksessions — Generative sessions that provide ideas (i.e., naming or innovation) as well as team, often board, sessions that flesh out perspectives to capture areas of alignment, challenges and opportunities

  • Strategic Sounding Board — Shorter bursts of input at any juncture in your work or product development

  • Insight Gathering — All formats of primary research with consumers, B2B clients, or member audiences

  • Stakeholder Interviews — In depth fluid one-on-one conversations to gather wide perspective from teams, boards or industry partners

  • Community engagement sessions and programs that invite people to connect with what you are doing and share how it meets their lives and needs

What defines the work

Deep Listening & Dialogue

As a strategy omnivore my approach brings conceptual agility so the work goes beyond the formulaic. Wider thinking results in more uniquely ownable solutions that are true to your endeavor.

Fluency across sectors

As a strategy omnivore my approach brings conceptual agility so the work goes beyond the formulaic. Wider thinking results in more uniquely ownable solutions that are true to your endeavor.

Toggling

I work by toggling between exploration + distillation. Together we walk through stretching to ask What if followed by rigorous refinement. This process yields original strategies that truly fit.

Efficiency

I give each project dedicated space to ensure the work maintains positive momentum and deliverables are completed on time.

  • Margie brings clarity to complex projects and makes the design process smooth from start to finish.

    —Web Design Partner

  • An all-round agile thinker who strengthens strategic & creative deliverables.

    —Former Client

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer