Margie’s story

In my formative New York consulting years I was part of a nimble unique team. We positioned ourselves as strategy from the heart and head. To me this has always kept the bar high—relate deeply to the work, your team, consumers and your clients; believe in what you do, teach for magical compelling ideas but explain things in a straightforward way.

Today I offer a honed approach that allows me to jump into the work and add value. As a sole consultant I often team up with other agencies and designers. Collaboration is my way of being a consultant.

I learned from a rock star group of generous people back in the hey days of Chiat/Day advertising and the Account Planning discipline. We did war rooms for client pitches, pulled together qualitative research to immerse ourselves and crafted what we uncovered into the strategy and creative brief. From there it was a longer stint at Sterling Brands where projects dealt with leveraging brand equity, refining positioning and building future innovation pipelines. My detour and change of pace from these positions involved going back to grad school for painting and running a creative economy nonprofit in New Bedford, MA. In 2007 I set myself up with a healthy mixed diet of consulting both for corporate clients and cultural nonprofits.

My sweet spot is harder to define assignments.

This current chapter is about staying awake and curious. It’s fun and reminds me how and why I got into the brand strategy game in the first place.

When I am not at my desk I’m still painting, rolling out the yoga mat or training for open ocean swimming at the pool. I live in Providence, R.I. with a green yard and a short walk to Amtrak.